Continuous listening
Sentio for performing arts venues
The continuous conversation with your visitors, led by Sentio AI. Use it on its own or alongside your audience research.
Sentio tells you not only how you score, but above all why. And keeps telling you.
Visitors open a link or QR code after the performance and speak or type for two minutes in their own language. Sentio AI asks smart follow-up questions and gets far more out of a conversation than a traditional survey.
You immediately see themes, sentiment and NPS on a live dashboard, fully traceable. Continuously, after every performance, without everyone having to take part every time.
How it works
From invitation to insight in three steps
Open
Your visitor scans a QR code, clicks a link or taps an NFC tag. No app, no account.
Speak or type
About two minutes, in their own language. More than 50 languages supported, spoken or typed.
Understand
Answers, sentiment, themes and NPS appear live on your dashboard. You see trends per performance, per production, per target group and per period.
Why Sentio
What Sentio brings you
The why behind the figures
Numbers tell you how many visitors are satisfied. Sentio lets them tell you why, and helps your team decide what to follow up first.
A reach no questionnaire can match
Venues serve a broad and diverse audience. Sentio has a low barrier to entry: spoken or typed, in 50+ languages. That way you also reach speakers of other languages, people with low literacy and visitors who find writing difficult. For a venue with a public mission, that is one of the strongest arguments in its favour.
A conversation, not a questionnaire
Sentio asks open questions that follow up on what the visitor says. Click-to-answer questions such as NPS remain possible within the conversation. Themes can vary from one respondent to the next: brief for each individual, complete across everyone.
Sector benchmark
Your own conversations, set directly against the sector study
With Sentio, your venue does not start from scratch. Together with venues and universities, Sento is building Europe's largest audience research dataset for the performing arts: more than 130 venues, more than 60,000 respondents. Every Sentio customer can query that dataset dynamically and set their own results against it.
This builds on the existing clusters and anonymous benchmarking that Sento already uses. The benchmark only becomes visible once a minimum number of venues per cluster are taking part.
Trust
Every insight carries its sources
Sentio Proof is the traceability layer that turns AI analysis into a verifiable report. For an audience used to academically grounded research, this is the bridge between AI and reliability.
- Every insight carries its sources: click through from a conclusion to the underlying conversations.
- Figures are counted, not estimated.
- Quotes are verbatim or they do not exist. Sentio Proof verifies against the transcript.
- A human approves before publication.
Feedback and Signal
Sentio listens in two ways
Use them separately or together: the choice is yours.
You ask, the visitor tells you
Solicited feedback about the experience: one link, QR code or NFC tag, a short conversation with a few questions. From a quick questionnaire to a full conversation with Sentio AI, which asks follow-up questions. Negative trends or an urgent issue? You receive an instant alert, based on your own preferences.
The visitor reports, you act
Sentio Signal is another use of the same tool. You offer a reporting channel where visitors, for example at specific locations or times, can flag things that are not right: a broken toilet, a damaged cloakroom locker, an unsafe situation in the foyer, or simply a complaint or an idea, with a photo if that makes it clearer. Sentio interprets the report and links it to the right theme. You see it instantly and can act right away. Sentio Signal supports your organisation with intelligent notifications and automation.
You choose whether to use both or only Feedback.
Accessibility
Usable by everyone who visits your venue
Sentio is built with accessibility as its starting point: high contrast, visible keyboard focus, screen reader support, calm animations. Visitors can speak or type. Built according to WCAG 2.2 AA.
Privacy
Your data stays yours
Results and transcripts remain the property of your venue. The sector benchmark works exclusively on anonymised, aggregated data. No individual venue is identifiable.
Who this works for
Four firm promises for your venue
Decide
Make accountable choices on programming, investment and opening hours, based on what visitors themselves tell you.
Improve the experience
A continuous signal instead of a snapshot. Adjust course whenever needed.
Support your funding
A continuous stream of quotes and themes from visitors, counted and traceable. Strong material for funding proposals and annual reports.
Reach new audiences
Languages, speaking or typing: you also hear from the people you are missing today.
Frequently asked questions
Five questions, briefly answered
Can I use Sentio without the audience research?
Yes. Sentio stands on its own. If you also take part in the audience research, the two reinforce each other: the study provides the baseline and the sector benchmark, Sentio the continuous conversation.
Do visitors need an app or an account?
No. Sentio opens in the browser via a link, QR code or NFC tag. Two minutes is all it takes.
In which languages can visitors answer?
More than 50 languages, spoken or typed.
What does Sentio cost?
Pricing on request, depending on the size of your venue and the expected volume. No hidden costs. Request a quotation via the contact page.
Can we compare our results with other venues?
Yes, anonymised and aggregated. You see how the sector moves, never how an individual venue scores.
Getting started
Ready to start the conversation?
Sento already works with more than 130 performing arts venues. Request a demo and we will show you what Sentio would look like for your venue.