Over 130 cultural venues have already taken part in the study.
More than 60,000 visitors shared their opinion.
Connect with your visitors through SentoVox visitor research
SentoVox offers performing arts venues an effective method to deeply understand their audiences and their experiences
The study provides an easily accessible, scientifically grounded way to gather insights about your visitors and all relevant aspects of their visits to your house. Whether it concerns a theatre, concert hall or cultural centre, the common thread is 'performing arts'.
SentoVox highlights the importance of culture by capturing visitor experiences, preferences, and needs.
Thanks to the European approach, benchmarking will be possible for local results with comparable cultural venues, as well as with national and European results. Additionally, non-visitors can also be included in this study, providing a broader perspective on how to attract new audiences and strengthen your cultural offering.
This independent research is supported by leading institutions and is tailored specifically for the performing arts sector, helping you make data-driven decisions to enhance your offer, demonstrate the value and impact of your organisation, and defend and shape its future.
Thanks to the unique and large-scale approach of this study, participation costs are kept as low as possible. Normal 'market prices' for comparable research are significantly higher.
What Will I Learn?
Through this study, you will receive feedback from your audience on all relevant policy areas…
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Visitor experience in your performing arts venue
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Evaluation of the programming and offerings
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Impact of your house on its visitors (Impact Compass Model)
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Evaluation of infrastructure and facilities
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Assessment of communication strategies
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Profile of your audience and visitors
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Net Promoter Score
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Insights into non-visitors and dropouts (former attendees)
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… … …
You can also add extra questions to the survey for your local research needs.
Which target audience?
The target audience for the study includes visitors to your venue.
If desired, you can also include former visitors and non-visitors in the study.
A simplified version of the questionnaire for specific target groups is integrated into the dynamic survey.
Multilingual survey: Available in Dutch, German, English, French, Italian, and Spanish. Each participating house can choose in which of these languages their survey is offered.
Is it labour-intensive for my organisation to participate?
The study is designed to have minimal impact on the workload of the team.
The study follows a ready-to-use process in 3 simple steps:
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Confirm your participation (here).
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Provide specific information about your venue to the research team via a designated research platform. Based on this information, your survey will be customized and programmed.
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Promote the survey to your audience using the provided communication materials and briefing.
At the end of the study, you will receive your personalized report with comprehensive results.
During the study, you can follow up on your live results in your personal dashboard.
Personalized Questionnaire
The survey provides a well-structured and balanced questionnaire covering all key aspects of the visitor experience in performing arts venues.
It was developed in collaboration with academic partners, national sector associations, and industry representatives to ensure relevance and reliability to theatres, concert halls, and cultural centres.
The questionnaire is customized to reflect the local reality of your organisation. If there are specific questions you do not wish to include, they can easily be removed.
Additionally, you have the option to add local questions and answer options, tailored to the unique needs of your venue.
How much is the participation fee?
Thanks to the unique and large-scale approach of this study, participation costs are kept as low as possible.
Participation fees range from €625 to €1,750 depending on the number of visitors you have.
Normal 'market prices' for comparable research are significantly higher.
There is also an option to allocate the budget in 2025 or 2026; or to split it 50/50 over 2025 and 2026.
Reporting & Benchmarking
You will receive a comprehensive research report with all the results for your venue.
This report will also allow you to (anonymously) benchmark your results with a cluster of similar venues, as well as to compare them with national and international results.
You will also gain access to a secure personal dynamic dashboard, where you can review the results at any time.
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For which venues?
The study is designed to be applicable to any type of performing arts venue, whether small or large, traditional or contemporary, regardless of programming, structure, location, or other factors.
The study is scalable: it is suitable for the smallest independent venues to the largest national theatres and concert halls.
When?
The research period runs from 01/09/2025 to 31/01/2026.
During this period, you can survey your audience at the time that best suits your venue.
You can register your venue for the study until 31/08/2025.
Incentives
To further support respondent engagement, the research project provides several incentives.
For every fully completed survey, 1 m² of rainforest is preserved in partnership with the recognized organization World Land Trust. Additionally, several trips will be raffled among participants who have fully completed the survey.