Question 1

"What is SentoVox?"

Accepted Answer

"SentoVox is a large-scale, independent audience study for performing arts venues: theatres, concert halls and cultural centres. The study was developed with 4 European universities and is supported by sector organisations such as cult!, the VSCD and the ENCC."

Question 2

"Does taking part mean a lot of work for my organisation?"

Accepted Answer

"No. The study follows a ready-to-use process in three steps: you confirm your participation, you enter your venue's details on the research platform, and you promote the survey using the communication materials supplied. The research team personalises and programmes your survey."

Question 3

"What does it cost to take part?"

Accepted Answer

"The participation fee depends on the number of visitors per year and ranges from 625 to 1,750 euros, excluding VAT. Everything is included: questionnaire, dashboard, report, benchmark, communication materials and helpdesk. Groups receive a tailored offer."

Question 4

"When can I take part?"

Accepted Answer

"Registration is open all year round. After registering, you choose the timing that best suits your programming and visitor flow. You can run the study over a longer period or choose specific time windows."

Question 5

"Who do we survey?"

Accepted Answer

"The target group is your venue's visitors. If you wish, you can also include lapsed visitors and non-visitors. The dynamic survey recognises these profiles and shows only the questions that are relevant to them."

Question 6

"Which venues is the study suitable for?"

Accepted Answer

"Every type of performing arts venue, small or large, traditional or contemporary, whatever its programming, structure or funding model. The study is scalable: from an intimate theatre to a national concert hall."

Question 7

"In which languages is the survey available?"

Accepted Answer

"In Dutch, English, French, German, Italian and Spanish. You choose which languages you offer. The number of languages does not affect the participation fee."

Question 8

"How do I reach my visitors?"

Accepted Answer

"You receive a personal link and QR code, plus communication materials and a briefing on sampling strategies. The survey is fully responsive and works on desktop, tablet and smartphone. In the pilot study, around 80 percent of respondents completed the questionnaire in full."

Question 9

"Is the survey anonymous and GDPR-compliant?"

Accepted Answer

"Yes. No personal data is collected from respondents. Your results remain confidential and are shared only with the contacts you designate. All data is stored on secure servers within the European Union or the United Kingdom."

Understand your audience.Strengthen your venue.

Understand your audience.
Strengthen your venue.